Project methodology behind the new web of Amphinicy Technologies

European Structural and Investment Funds, as part of the Europe 2020 strategy, are being regionally accepted and companies identify them as a source of funding for their projects. One such project was of Amphinicy Technologies. After obtaining EU funding, their aim was to redesign and have a modern user friendly solution developed for their company website. After publishing the tender, they chose Perpetuum mobile as the best solution proposal and the project was officially underway.

As the appointed project manager, the first aim was to dedicate a team and set a project plan with the widely accepted practice of development based on Agile Scrum project methodology. Considering the specific needs of EU funded projects, which reflect in periodical reporting, documenting the process and aligning with rules and regulations, a different approach had to be taken by using a hybrid project methodology. Combining the traditional project approach and Agile Scrum, we have developed a specific hybrid to satisfy the given requirements. Therefore, the key project components can be separated into Agile and Traditional:


  • Scrum framework for managing tasks and deliver work on a regular sprint oriented schedule with open/in progress/on hold/done workflow
  • Sprint planning meetings
  • Daily stand-up meetings
  • Burndown chart analysis
  • Sprint reports
  • Time tracking reports
  • Workload reports
  • Resource management


  • Kick-off meeting document
  • Functional requirements document
  • Project plan (defining project goals and objectives, phases, methodology, internal and external team, risk register, project communication, and reporting)
  • Project status report (on a monthly basis)
  • Meeting book

For the project, a team of employees was dedicated and the process of team development was to take place. It involved going through the phases of team development based on Tuckman’s model, which can be seen on the graphic below:

Team Development Graphic

Team Development Graphic

Tuckman foresaw five phases of team development that include forming, storming, norming, performing and adjourning. During the project completion phase, a new phase emerged as necessary to be identified, and that is the evaluation phase. This is an upgrade to the basic five-phase model, as a good practice should encourage organizational change through team evaluation that results with a list of qualities and characteristics of dedicated teams, as well as knowledge transfer on horizontal basis throughout the organization.

The basis of team development is collaboration and it is vital to mention which tools were utilized to make ease of those processes. For Agile Scrum management, Atlassian Jira was the main platform for defining sprints, epics, versions, and tasks, as well as for reporting based on backlog and sprint reports. Quick communication was utilized through Microsoft Teams, which turned up to be a good choice, especially for dislocated members with whom we collaborated through video call chats. On the other hand, developers and designer used specific tools such as inVision for presenting the design and Zeplin for ease of converting the design to CSS.

After all, organizational and personal vise, we and I were very satisfied with the outcomes of the project and will continue work on polishing internal and external aspects of future projects to mere perfection. Using the modern techniques and academic knowledge I am inspired towards suggesting a change in the management process by advancing its predefined steps through out-of-the-box thinking and creativity of youthful and ambitious team members.

External links:

Company website: https://www.perpetuum.eu/

Video: https://www.youtube.com/watch?v=fe3w-Bt14qk

Perpetuum blog: https://www.perpetuum.hr/amphinicy-technologies-svemirsko-rjesenje-za-one-kojima-je-svemir-radno-mjesto



Preliminary Study of Personal Marketing in The Digital Environment: Attributes and Perception of Internet Users in Croatia

After more than a year of furnishing a study on the subject of personal marketing the paper has been polished to perfection and accepted for publishing on 8th June 2018 in the scientific journal ‘Economic Thought and Practice’. It encourages high quality submissions on a broad range of topics in the field of economic including theoretical, applied, interdisciplinary and methodological work.


The paper focuses on the rapidly changing digital technologies and their influence on the development of personal marketing and personal branding. Digital technologies have fundamentally changed various personal and professional communication systems, as well as communication habits and attitudes of their users. Consequently, personal marketing has been strongly influenced by the development of information and communication technologies, especially internet and mobile availability. Personal websites, social networks, mobile applications and various other tools allow individuals to create their personal digital identities and allow self-positioning. The current usage of internet-based tools for personal branding and related preferences and attitudes of Croatian internet users were the main sections of the conducted research. Data was collected through an online survey. The preliminary research analysis is provided, which shows respondents’ views on the impact of digital technologies on privacy and online presence. Collected data shows extensive internet use, especially on a daily basis, empowered by the omnipresence of mobile devices, smartphones, and even wearables. In addition, users rely heavily on various social networks and mobile applications mostly for limited communication groups (friends and family). However, respondents are in general not familiar with online personal marketing and most of them don’t have personal websites or other tools for personal branding.


Full research paper can be downloaded in PDF format by clicking the next link (English): Preliminary Study of Personal Marketing in The Digital Environment: Attributes and Perception of Internet Users in Croatia



The role of digital technologies in personal marketing

We are living in Internet era and fast rising globalization. Everything is at the tips of our fingers or we can say one mouse click away. Market competitiveness is even more challenging and unfavorable socio-economic climate makes it difficult. Labor relations are dynamic and there is an increase in number of people who frequently change employers (every few years, due to market conditions) and are moving in different directions for horizontal professional development. The previously mentioned thesis is one of the most significant reasons for quick development of this new marketing course – personal marketing. Until now, it was common for company to use web sites, but now more and more individuals have their own web sites which are used exclusively for their personal use. Regardless of the location of the workplace, they can promote their work, skills and abilities on a publicly available way. Widespread personal marketing leads to new opportunities for individuals who connect all the key components pragmatically (personal web site, social networks, model of personal development). Personal marketing was strongly influenced by the development of digital technology and internet which is the focus of this paper. The possibilities of this type of marketing are of great value. It is for these reasons that this final paper deals with the specific subject and covers the aforementioned area through the definition of digital marketing, presentation of the development and the emergence of personal marketing together with the component analysis of personal marketing and its metrics. The primary research analysis based on the Internet population in the Republic of Croatia is provided, which shows respondent views on the impact of digital technology on privacy and online presence.


Full graduate work can be downloaded in PDF format by clicking the next link (Croatian): Uloga digitalnih tehnologija u osobnom marketingu



Model – linking the economy with education

Small and medium-sized enterprises are the most vital part of the economy which the European Union emphasizes. All their needs can be aggregated within a number of independent institutions and within the so-called clusters. The model linking the economy with education is based on the formation of Centers for small and medium enterprises. According to this idea, every neighborhood in the city would have at least one location with various supportive content. The project integrates these Centers to multiple levels: education, economy, and socio-political factors. In this way, information technology can be brought closer to the wider public, especially children, and youth, but also adults, especially in our situation where many do not have a computer at home.


Centre for Small and Medium Enterprises would gather existing local businesses on a voluntary basis. It would be a utility service that has the purpose of easier workforce access and a place where they coordinate their joint appearance on the market. Students would be operational at information and computer workshops, publishing a local newspaper (free), assisting in the transfer of new technology in the operation of small and medium-sized enterprises and they would do some kind of publicity in the local newspaper for the SME’s. In this group of entrepreneurs typically belong companies and craftsmen with a small number of workers and have no possibility of employment of educated personnel to accompany tenders (domestic and foreign) and looking for partners for a joint appearance on the market, make tender documents and apply sophisticated knowledge and skills of the working students. The overall support is gained from young educated people (senior students and excellent students) from different areas of activity. This enhancement of small and medium-sized enterprises would contribute to greater employment. Chamber of Crafts would have a task for the Centre to provide it with one employee who would lead the business and administration. Such a model would greatly help the Chamber to justify the collection of dues from this group of businessmen and City to have lower unemployment and higher inflow of funds into its budget.

Whole graduate work here (Croatian): Model povezivanja gospodarstva s poduzetništvom



EU Funds

The funds are part of the material or financial resources designated for specific purposes. However, it is necessary to look at funds in terms of the European Union, which means that we are talking about the allocation of financial resources towards development of member states and candidate countries of the European Union. Studying funding programs is very important because in this way Croatia is learning to use the budget of the European Union on the one hand, and need to adapt to the new system on the other. So, it is good to have knowledge of what awaits us in the near future.


Implementation of European funds is done through a variety of programs to ensure the achievement of the goals of the European Union. There are several different ways for managing EU funds. Management can be centralized or decentralized. Centralized management means that funds are managed directly by the European Commission, and the decentralized management of these funds is left to the countries where the funds are allocated to manage. Currently there are programs of the Union pre-accession programs and Structural Funds.


European Union through the EU funds provides assistance in several forms:


  • Through programs or funds for all members of the European Union
  • Through the pre-accession programs or funds for countries that are in a state of EU accession
  • Through programs or funds for the third countries

Whole article: EU Funds.pdf




All the more widespread term “global village” (more on: wikipedia „global village term“) is conditioning an increasingly wider need for cooperation and collaboration. In this age communication among individuals and groups is simplified through a variety of tools that anyone can use without charge, virtually anywhere and anytime. Is not unusual to see young people working together on a variety of papers, projects, events, etc. with colleagues from around the world. Collaboration becomes a normal thing in the society and it is simplified because of the more open access to modern technologies.


Of course, with mutual cooperation it is easier to achieve certain goals, whether the collaboration was planned or unplanned. It is important to conclude that not all collaborations are planned. For an example, we can analyze various Facebook groups which gather people of different interests and goals and together they generate temporary cooperations when the individuals inside the groups feel the need for it. All forms of cooperation from sharing some files to the common task solving can be seen as some form of collaboration. In these and similar ways of cooperation, information is spread with incredible speed and produces results very quickly, which was previously impossible due to poor knowledge of information technologies in the masses. But when we talk about planned collaborations of individuals, work groups or teams, then we see the full force of a combination of modern technologies and tools which lead to fantastic results.

Whole article: collaboration.pdf